As the holiday season is upon us, the jolly figure of Santa Claus can be seen in malls, plazas and storefronts around the world, bringing joy and cheer to children and adults alike. As a beloved figure of Christmas, Santa Claus has been a fixture in holiday celebrations for generations. However, from the perspective of developing countries and low-income families, Santa Claus may not always be the benevolent gift-giver he is made out to be.
First, the idea of Santa Claus as a jolly old man who travels the world delivering presents to every child reinforces the notion of excess consumption and materialism. In a world where many people struggle to afford basic necessities, the image of Santa showering children with expensive gifts can be hurtful and insensitive.It can hardly be debated that the commercialization of Santa Claus doesn't perpetuates a culture of consumerism and materialism that can be detrimental to the well-being of individuals and communities. In many developing countries, families may go into debt trying to keep up with the Jones's, as well as the latest toys and gadgets that are marketed as the must-have gifts for the holiday season. This focus on material possessions can and does take away from the true spirit of the holiday season, which is about spending time with loved ones and being grateful for what we have.
Furthermore, the image of Santa Claus as a wealthy, white, male reinforces oppressive and harmful stereotypes. This can be especially damaging for children in marginalized communities who may not see themselves represented in the dominant narrative of Santa Claus. The idea of Santa Claus as a magical figure who knows when every child has been "naughty or nice" and has the ability to judge and reward their behavior is concerning. This can promote unhealthy power dynamics and the belief that certain individuals have the right to control and dictate the actions of others. It is important for holiday traditions to be inclusive and reflect the diverse experiences and backgrounds of people around the world. If not this mode of operating can perpetuate discrimination and marginalization of people from different races, genders, and cultural backgrounds.
Why have we departed so far from the days of Jonkunnu?
Additionally, the environmental impact of the holiday season and the consumer culture associated with Santa Claus cannot be ignored. The production and transportation of the millions of gifts that are exchanged during the holiday season contributes to pollution and climate change. In a time of global crisis, it is important to consider the environmental consequences of our actions and strive for sustainable and eco-friendly holiday practices.
In conclusion, while Santa Claus may bring joy and excitement to many during the holiday season, it is important to consider the negative effects that the commercialization of this figure can have on third world countries and poor families. Santa Claus may be a beloved holiday figure, however the portrayal of him in mainstream culture can be harmful and unrealistic. Instead of prioritizing material possessions and perpetuating harmful stereotypes, we should focus on the true spirit of the holiday season and work towards inclusive and sustainable celebrations. It is important to
consider and address these issues in order to create a more inclusive
and equitable holiday season for all.
